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Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.
About Smarter Together
Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.
Episodes

Nov 12, 2024
Nov 12, 2024
24 min
Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud.

Feb 16, 2024
Feb 16, 2024
9 min
Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

Oct 17, 2023
Oct 17, 2023
24 min
Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

Sep 15, 2023
Sep 15, 2023
34 min
An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

Jul 24, 2023
Jul 24, 2023
20 min
Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

May 3, 2023
May 3, 2023
19 min
Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

Apr 20, 2023
Apr 20, 2023
31 min
Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

Feb 27, 2023
Feb 27, 2023
13 min
Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.