Smarter Together: Phase 5’s Market Research Podcast

Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko

Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud. 

Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm

Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe

Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac

An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science

Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley

Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

Episode 4- X4 Summit Highlights, Together with Andreas Noe

Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh

Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.